Brand philosophy

The «Delta» concept bears the key message in the Bank’s name. Seen in the context of a river delta, it is an ideal place for life and growth. Delta also means the entry to a home; therefore, associations with a comfortable homelike bank, where each Customer will be able to take advantage of high-quality, efficient banking services, are the foundation of the Bank’s positioning.

The logo consists of an original symbol and the Bank’s name.
The symbol is formed by three components united into a single stable system in which each of the three basic parts is active, circling in the clockwise direction to symbolize perpetual motion.

The triangle is a symbol of strength, unity and equality of the three components; it is a combination that incorporates and builds stable relations between the Bank, Society and the Customer.

The trademark reflects streamlined operations within the structure to ensure protection of Customers’ savings associated with a reliable, accessible and Customer-oriented Bank.
The primary colors of the Bank’s new symbol are green and silver.

Green is the color of life, growth, prosperity, clarity, openness and accessibility, while silver represents stability, reliability, conservatism and balanced decision making.

The corporate color composition was defined by the Bank’s strategic goals and objectives.

Updating the Brand was focused on the perception of Delta Bank as a partner offering modern banking services to promote business development and increase the Customer’s wealth.

It is important for us that each of our Customers understands the essence of the rebranding concept, which is to transform the Bank into an accessible, reliable financial institution with a wide range of banking services and high-quality service.